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About

We combine data with human psychology to identify and fix hidden growth leaks—turning your existing traffic into consistent revenue.

Scaling D2C Revenue by Fixing Hidden Growth Leaks

Fix Your Growth Leaks

CurvWave specializes in high-impact UX Audits and Conversion Rate Optimization (CRO) designed to scale D2C revenue. We don't just look at standard metrics; we bridge the gap between data and human psychology to plug revenue leaks, fix drop-offs, and turn your traffic into consistent growth.

About CurvWave

High-Impact CRO & UX Services

Unlock immediate revenue-driving insights through an expert-level evaluation of your website or app. Pinpoint hidden usability flaws and drop-off triggers to instantly convert more traffic into paying customers.

Heuristic UX & Interface Audit

Service 01

Book UX Audit

What's included

Service 02

Deep Data-Driven CRO & UX Audit

Combining data analysis (GA4, Hotjar) with human psychology to plug revenue leaks and scale D2C growth. We transform everyday traffic into loyal, high-value customers—turning hidden drop-off points into immediate revenue.

What's included

Unlock Revenue Leaks

We combine data analysis and human psychology to plug revenue leaks and turn your traffic into predictable, scalable growth without increasing your ad spend.

How It Works

Our 3-Step Process to Scale Your Revenue

A transparent, data-backed framework designed to find your revenue leaks and fix them fast—without disrupting your live store.

Deep-Dive Audit & Data Analysis

We analyze your GA4, Hotjar, and session recordings to track real user behavior, isolate drop-off points, and uncover hidden friction in your funnel.

Strategic Insights & Action Plan

We combine hard data with behavioral psychology to pinpoint why visitors are leaving, delivering a comprehensive audit report with clear, prioritized recommendations.

Implementation & Continuous Monitoring

Your team implements our data-backed changes to plug revenue leaks, while we continue to monitor your performance metrics post-launch to ensure maximum conversion growth.

Hi, I'm Kirtika Srivastava. Having transitioned from a UI/UX designer to a UX Auditor and CRO specialist, I combine design expertise with deep behavioral data to help brands fix conversion bottlenecks.

Kirtika Srivastava

Founder of CurvWave | UX Auditor & CRO Specialist

Author of Design Mastery & App UX Breakdown books

Meet the Founder

Packaged Food & Snacks
1.3% to 3.1% Conversion Jump: Fixing OTP Walls & Desktop Layout Flaws
Fixed mobile shells forced on desktop, removed mandatory upfront OTP auth walls, and restored ingredient transparency.
Healthy Food & Wellness
High-Ticket Wellness Audit: Fixing Heavy Jargon & Bundling Logic
Uncovered medical jargon, mismatched bundling logic, and low-contrast copy blocking high-ticket checkout sales.
Health & Nutrition
Health D2C Audit: Fixing Disabled CTA Colors & AOV Leaks
Uncovered low-contrast CTA buttons, missing health benefits, and broken sold-out states blocking checkout sales.
Healthy Food & Healthcare
3x Conversion Jump: Fixing Broken Buyboxes & UI Noise in Food D2C
Restored broken buyboxes, purged fake urgency, and added FSSAI trust signals to triple conversions from 1% to 3%.
Packaged Food & Snacks
Packaged Food D2C Audit: Fixing Bundle Limits & Cart Logic Bugs
Uncovered how rigid box builders, broken cart logic, and missing subscription hooks limit AOV and drain revenue.
Ayurvedic Skincare & Mobile UX
Fixing trust badge carousels, scroll fatigue, and checkout glitches.
Uncovering how hidden trust badge sliders, scroll fatigue, and mobile checkout bugs drain store revenue.

See All Case Studies

FAQ

What specific value does a Curvwave UX audit bring to my business?

How do you identify issues in an existing website?

How do I know if I need a full redesign or just a UX audit?

Do you offer ongoing CRO support after the initial audit?

What do I need to provide to get started?

Join the Conversion UX Newsletter

Stop guessing why your store hits a growth ceiling. Every week, get data-backed D2C UX audits, conversion psychology breakdowns, and actionable CRO strategies designed to fix hidden checkout friction, scale past ad-spend limits without burning cash, and turn your traffic into compounding revenue.

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CurvWave

curvwave@gmail.com

About Us

Services

Design Mastery Ebook

Specialization

UX Audit & Strategy

Conversion Rate Optimization (CRO)

Data Analysis & Behavioral Insights

Performance Audit